I’m a freelance brand designer based in New York, from South Korea. I build brands that speak to real people drawing inspiration from the inherent beauty found in mundane elements surrounding us.
     Currently available for freelance. Previously at Wolff Olins, The New York Times, J.Crew, and Pentagram.

I'm a graphic designer originally from South Korea, currently based in New York. Being a creative problem solver and an admirer of a pure beauty found in mundane objects, he creates simplistic design solutions believing in its power of accessibility and universality. 

Experience

Experience

Mother Design
Gretel
Wolff Olins
Red Antler
The New York Times
Watson & Co
Jones Knowles Ritchie
J.Crew

Red Antler, The New York Times, Watson & Co, Gretel, Mother, Jones Knowles Ritchie, J.Crew

Wolff Olins
Red Antler
The New York Times
Watson & Co
Gretel
Mother
Jones Knowles Ritchie
J.Crew





Jul 2019 – Feb 2022
Apr 2018 – May 2019

Mar 2016 – Aug 2017
Freelance Designer

Freelance Designer, 2015–22

Freelance Designer, 2016–25

    Collaborated on and led projects spanning various disciplines across branding, art direction, print, digital and editorial design. Clients include Apple TV, Coinbase, Ford, J.Crew, Mastercard, The New York Times, Peacock, Royal Carribean Group, Virgin Living and Walmart.

Publication

Unpack Me Again!
IdN Magazine 23.2
New Talent Annual
Chois Gallery 29
Color Matching

Unpack Me Again!, Sandu, 2017
IdN Magazine 23.2, IdN, 2016
New Talent Annual, Graphis, 2015
Chois Gallery 29, Chois Publishing, 2014
Color Matching, Promopress Co., 2014 

Unpack Me Again!, Sandu, 2017
IdN Magazine 23.2, IdN, 2016
New Talent Annual, Graphis, 2015
Chois Gallery 29, Chois Publishing, 2014
Color Matching, Promopress Co., 2014 

Sandu Publishing, 2017
IdN, 2016
Graphis, 2015
Chois Publishing, 2014
Promopress Co, 2014

 

 

Contacts

Unpack Me Again!, Sandu, 2017
IdN Magazine 23.2, IdN, 2016
New Talent Annual, Graphis, 2015
Chois Gallery 29, Chois Publishing, 2014
Color Matching, Promopress Co., 2014 

Unpack Me Again!, Sandu, 2017
IdN Magazine 23.2, IdN, 2016
New Talent Annual, Graphis, 2015
Chois Gallery 29, Chois Publishing, 2014
Color Matching, Promopress Co., 2014