I’m a freelance brand designer based in New York, from South Korea. I build brands that speak to real people, inspired by inherent beauty found in everyday life.
     Currently at Airbnb. Previously at The New York Times, J.Crew, and Pentagram.

I'm a graphic designer originally from South Korea, currently based in New York. Being a creative problem solver and an admirer of a pure beauty found in mundane objects, he creates simplistic design solutions believing in its power of accessibility and universality. 

Experience

Experience

Airbnb
Jones Knowles Ritchie
Mother Design
Gretel
Wolff Olins
Red Antler
The New York Times
Watson & Co
J.Crew
Pentagram

Red Antler, The New York Times, Watson & Co, Gretel, Mother, Jones Knowles Ritchie, J.Crew

Wolff Olins
Red Antler
The New York Times
Watson & Co
Gretel
Mother
Jones Knowles Ritchie
J.Crew

Jun 2025 – Current





Jul 2019 – Feb 2022
Apr 2018 – May 2019
Mar 2016 – Aug 2017
Aug 2015 – Feb 2016

Freelance Designer, 2015–22

Freelance Designer, 2016–25

    Collaborated on and led projects spanning various disciplines across branding, art direction, print, digital and editorial design. Clients include Apple TV, Coinbase, Ford, J.Crew, Mastercard, The New York Times, Peacock, Royal Carribean Group, Virgin Living and Walmart.

Publication

Unpack Me Again!
IdN Magazine 23.2
New Talent Annual
Chois Gallery 29
Color Matching

Unpack Me Again!, Sandu, 2017
IdN Magazine 23.2, IdN, 2016
New Talent Annual, Graphis, 2015
Chois Gallery 29, Chois Publishing, 2014
Color Matching, Promopress Co., 2014 

Unpack Me Again!, Sandu, 2017
IdN Magazine 23.2, IdN, 2016
New Talent Annual, Graphis, 2015
Chois Gallery 29, Chois Publishing, 2014
Color Matching, Promopress Co., 2014 

Sandu Publishing, 2017
IdN, 2016
Graphis, 2015
Chois Publishing, 2014
Promopress Co, 2014

 

 

Contacts

Unpack Me Again!, Sandu, 2017
IdN Magazine 23.2, IdN, 2016
New Talent Annual, Graphis, 2015
Chois Gallery 29, Chois Publishing, 2014
Color Matching, Promopress Co., 2014 

Unpack Me Again!, Sandu, 2017
IdN Magazine 23.2, IdN, 2016
New Talent Annual, Graphis, 2015
Chois Gallery 29, Chois Publishing, 2014
Color Matching, Promopress Co., 2014