I’m a freelance brand designer based in New York, from South Korea. I build brands that speak to real people drawing inspiration from the inherent beauty found in mundane elements surrounding us.
Currently only available for freelance roles. Previously at Wolff Olins, The New York Times, J.Crew, and Pentagram.
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I'm a multi-disciplinary graphic designer based in New York, originally from South Korea. I build brands across all platforms. Currently only up for freelance jobs.
The New York Times Store
Every Purchase
Supports Our Journalism
Highlights of the projects completed at The Times Store include a diverse range of initiatives, spanning from product design to promotional campaigns, editorial design, print/digital marketing, and production.
Functioning as an online marketplace associated with the overarching mother brand, The Times Store specializes in offering collections of Times-branded and inspired merchandise that symbolize the continual influence of The Times brand and its strong commitment to original, independent journalism.
Scope. Design, Art Direction
Year. 2019–22
Agency. The New York Times
Creative Direction. Ed Nacional
(2)
The New York Times Store
Holiday Campaign
Gifts for Someone Special
Presenting a personalized and inclusive holiday campaign thoughtfully curated to address the diverse needs and characteristics of The Times Store’s audience. With a collaborative effort across design, art direction and illustration, we created a campaign that resonates uniquely with each individual, ensuring a festive season that is not only visually compelling but also deeply meaningful and inclusive for all.
Scope. Campaign, Digital
Year. 2020
Agency. The New York Times
Creative Direction. Ed Nacional
Art Direction. Tida Tep
Illustration. Rose Wong
(2)
10 Dental Studio
So That You Don't Lose
That Smile
Presenting a brand identity concept for a local dental clinic based in New York. Committed to delivering exceptional dental care rated at a perfect 10-out-of-10, the clinic ensures the protection of your smile through precise accuracy and the integration of advanced technology in their treatments.
Scope. Branding, Print
Year. 2021
(2)
Allwith
Introducing Food for
Every Dog and Cat
Presenting a brand identity concept for Allwith, an inclusive pet food brand based in Korea. With careful consideration of the intricate nutritional balance and an enhanced awareness of allergies and pet food-related concerns, the brand is dedicated to crafting food that caters to the well-being of every dog and cat.
Scope. Branding, Digital
Year. 2022
(2)
Inspire Ortho. Ed.
An Inspiring Platform for
Aspiring Professionals
Presenting the brand Identity for a new education platform for rehabilitation professionals. Fostering a supportive environment for growth and innovation in the field of rehabilitation, Inspire is more than just a learning space, it's a community where young professionals
connect, collaborate, and inspire one another.
Scope. Branding, Print, Digital
Year. 2021
(2)
DRØME Volume III
For Every Fantasy
You Have
Introducing the third issue of DRØME magazine, an arts and culture publication dedicated to amplifying the stories of individuals often overlooked or excluded from the art and media scenes. This latest issue delves into the theme of Fantasy, inviting readers
to share and explore the imaginative realms. Through captivating visuals, thought-provoking narratives, and diverse perspectives,
the magazine aims to celebrate and embrace the limitless possibilities
of fantasy, fostering a space where every creative expression is acknowledged and valued.
Scope. Editorial Design
Year. 2018–19
Agency. Watson & Company
Creative Direction. William Watson
(2)
New Wave Art Wknd
Flourishing New Wave of Art
in Palm Beach
Introducing the brand identity for the inaugural art weekend in Palm Beach, FL. This exclusive event is thoughtfully curated to deliver a sophisticated experience, featuring private collection tours, gallery openings, curated meals, elegant dinners, and lively social gatherings. Celebrating Palm Beach's flourishing contemporary art scene, the weekend promises an immersive exploration of artistic expressions, creating an unforgettable experience tailored for art enthusiasts and connoisseurs alike.
Scope. Branding, Print, Digital
Year. 2018
Agency. Watson & Company
Creative Direction. William Watson
(2)
J.Crew College Program
Celebrating Milestones
And New Beginnings
Presenting the identity and print collaterals for the J.Crew College Program, a dynamic seasonal brand campaign dedicated to celebrating graduation and the beginning of the new semester. The campaign is designed to capture the essence of achievement and new beginnings, embodying the unique style and spirit of J.Crew.
